Sky mobile phone | Sky is entering a new market with the launch of its latest mobile service the UK

Mobile Phone | The Sky said it would enter the UK mobile market with a SIM-only deal that allows data allowances to roll over each month, and offers free calls to the 11 million British households that take its TV services.

It is known to the Sky is the last of Britain's big four broadband providers to offer mobile to its customers, giving it the full "quad play" offer, which also includes TV and fixed-line telecoms.

Sky Recently unveiled new mobile service and is aiming to shake-up the populated smartphone market with some never seen before features.

It's a new service will offer all the usual calls, texts and data bundles but Sky Mobile is allowing users to rollover data and keep it for up to three years.

Sky Mobile will offer flexible monthly payment plans and the ability to roll over unused data each month for up to three years.

Which means to any unused data gets automatically popped in a virtual "piggybank", which can then be raided whenever things get low in the future.

It said the service would be particularly attractive to families where children use more data than their parents as the piggy bank can be shared.

Stephen van Rooyen, Sky's UK and Ireland chief executive, said: “We felt it was time to shake up the mobile market and give customers a completely new way to manage their mobile plan – something no one else is offering.

"We’ve designed it based on what people told us they want – it’s easy, flexible and transparent and it puts the customer in control.”

According to Sky, it's offering three packages of 1GB, 3GB and 5GB of data a month priced at 10 pounds, 15 pounds and 20 pounds, respectively, with free calls and texts for its TV customers.

More than 46,000 people had already registered, the company said, adding it would launch a full marketing campaign in the new year and offer handsets from next spring.

Sales for Sky Mobile SIM only contracts start in mid-December to existing customers and those who have pre-registered.

A full market launch will begin in the New Year.

Later in 2017, Sky Mobile will expand its offering to include the best handsets from Apple and Samsung, as well as from other providers to be confirmed nearer the time.

Not only is Sky offering single users the chance to bank their data but, households that have their TV service installed, can receive up to five SIM cards, with all the rolled over data going into a joint a "piggybank".

Also, according to Sky, the average UK smartphone user wastes almost half of their mobile data they buy every month - costing an estimated £ 2 billion each year.

Seems that this service came in a timely fashion, that were not a bit late.

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